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Abstract
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The purpose of this paper is to examine the role of Taiwanese tea house at the expositions by organizing the history and the purpose of their establishment and the women who worked there.In prewar Japan, many expositions were held, and the Taiwan Pavilion had a "Taiwanese tea house" where Taiwanese women served Taiwanese tea. The tea house had two roles. The first was to advertise Taiwanese tea in order to expand sales channels in the Japanese market. At the time, most of Japanese had never seen Taiwanese women, and they had the ability to attract customers. Taiwanese tea, in this case, oolong tea, was introduced as a drink with sugar and milk, which was the same as Westerner's way to drink oolong tea. Taiwanese tea was introduced not only as the Taiwanese product or the culture itself, but as a form of Western tea culture intentionally, which stimulated Japanese consumers' buying intention. The second role was to let Japanese know about the colonial Taiwan. The Taiwanese serving women were "living exhibits" of Taiwan's civilization under Japanese rule. In 1903, when the first Taiwanese tea house was opened in Japan, the serving women could speak only a few words of Japanese and bound their feet, which was common for Taiwanese women in the era. About 20 years later, the serving women spoke Japanese well, no longer bound their feet, and worked with Japanese serving women. The tea house was also a place to convey the success of Japanese rule in Taiwan, that is, the civilization of Taiwan through the spread of the Japanese language and the elimination of foot-binding.
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