| タイトル |
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ja
生命保険業における収益性と顧客維持率の関係 : PLS-SEM を用いて
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en
The Relationship between Profitability and Customer Retention Rates in Life Insurance Companies : Using Partial Least Squares Structural Equation Modeling
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| 作成者 |
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ja
涌田, 龍治
ja-Kana
ワクタ, リュウジ
en
WAKUTA, Ryuji
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| 主題 |
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Other
en
profitability
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Other
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Customer retention rate
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Other
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life insurance company
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Other
en
PLS-SEM
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| 内容注記 |
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Abstract
This study aimed to reveal the relationship between profitability and customer retention rates in life insurance companies. It examined whether the customers’ repertoire that reflects the deviation of the customer retention rate derived from the negative binomial distribution Dirichlet model affects the profitability of life insurance companies. The results of the partial least squares structural equation modeling reveal the following. First, the profitability of life insurance companies is positively influenced by the customers’ repertoire in accordance with prior research. Second, the profitability of life insurance companies is not influenced by promotions.
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| 出版者 |
京都産業大学マネジメント研究会
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| 日付 |
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| 言語 |
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| 資源タイプ |
departmental bulletin paper |
| 出版タイプ |
VoR |
| 資源識別子 |
HDL
http://hdl.handle.net/10965/00010456
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URI
https://ksu.repo.nii.ac.jp/records/10515
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| 収録誌情報 |
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NCID
AA1167166X
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PISSN
1347-5304
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京都マネジメント・レビュー
en
Kyoto Management Review
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巻36
開始ページ53
終了ページ64
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| ファイル |
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| コンテンツ更新日時 |
2023-12-09 |
