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タイトル
  • ja 良品計画の土着化と個店経営戦略 : 新潟県直江津と北海道函館のケーススタディ
その他のタイトル
  • Ryohin Keikaku’s Indigenization Strategy and Individual Store Management : Case Studies of Naoetsu, Niigata Prefecture and Hakodate, Hokkaido
作成者
    • ja 中谷, 安男
    • en NAKATANI, Yasuo
内容注記
  • Abstract It has been argued that Japan’s aging and declining population are draining local economies. However, the Japanese government has been unable to provide a clear solution, and local governments have likewise been unable to find a solution to the problem amid dwindling financial resources. Moreover, major companies headquartered in the capital have begun to withdraw from regions with shrinking markets in order to improve their operational efficiency. To remedy this situation, Ryohin Keikaku has partnered with local governments and local residents to introduce indigenization strategies and individual store management. By using case study approaches, this paper explores how the company manages its stores as essential community centers that involve local consumers. In particular, based on extensive interviews and field research, this report examines how community managers in Naoetsu, Niigata and Hakodate, Hokkaido overcame difficulties, integrated with residents, and built indispensable local brands.
出版者 法政大学経済学部学会
日付
    Issued2023-03-28
言語
  • jpn
資源タイプ departmental bulletin paper
出版タイプ VoR
資源識別子 HDL https://hdl.handle.net/10114/00026461 , DOI https://doi.org/10.15002/00026461
ID
  • JaLC 10.15002/00026461
関連
  • NCID AN00071028
収録誌情報
    • ISSN 00229741
    • NCID AN00071028
      • ja 経済志林 en The Hosei University Economic Review
      • 巻90 号3・4 開始ページ123 終了ページ153
ファイル
コンテンツ更新日時 2024-10-08