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Title
  • ja ブランド力の構成要素を考慮した農畜産物における地域ブランド力の計量分析 : インターネットリサーチからの接近
  • en Measuring Japanese Consumer's Evaluation on Regional Brand Power of Agricultural Products : An Approach Using Internet Research Methodology
Creator
    • ja 小池, 直 en KOIKE, Nao
    • ja 出村, 克彦 en YAMAMOTO, Yasutaka
Accessrights open access
Subject
  • NDC 611
Description
  • Abstract en The purpose of this study is to measure the regional brand power of rice, potatoes and milk in Japan. The score of regional brand power used in this study is decomposed into brand awareness, brand association, brand image, brand loyalty and perceived quality. The consumer's data to calculate the score are obtained by making use of internet research methodology. The results show Hokkaido prefecture has the highest score in potatoes and milk and Niigata prefecture has the highest score in rice.
Publisher ja 北海道大学大学院農学研究科
Date
    Issued2006-03-24
Language
  • jpn
Resource Type departmental bulletin paper
Version Type VoR
Identifier HDL http://hdl.handle.net/2115/8354
Journal
    • PISSN 0385-5961
    • NCID AN0020151X
      • ja 北海道大学農經論叢 en The Nokei Ronso : The Review of Agricultural Economics Hokkaido University
      • Volume Number62 Page Start129 Page End139
File
    • fulltext 6211.pdf
    • 718.05 KB (application/pdf)
      • Issued2006-03-24
Oaidate 2023-07-26