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Title
  • ブランド力の構成要素を考慮した農畜産物における地域ブランド力の計量分析 : インターネットリサーチからの接近
Alternative
  • Measuring Japanese Consumer's Evaluation on Regional Brand Power of Agricultural Products : An Approach Using Internet Research Methodology
Creator

小池, 直

出村, 克彦

山本, 康貴

Subject
  • NDC 611
Description
Other
  • The purpose of this study is to measure the regional brand power of rice, potatoes and milk in Japan. The score of regional brand power used in this study is decomposed into brand awareness, brand association, brand image, brand loyalty and perceived quality. The consumer's data to calculate the score are obtained by making use of internet research methodology. The results show Hokkaido prefecture has the highest score in potatoes and milk and Niigata prefecture has the highest score in rice.
Publisher北海道大学大学院農学研究科
Date Issued 2006-03-24
Languagejpn
NIItypedepartmental bulletin paper
VersiontypeVoR
Identifier URI http://hdl.handle.net/2115/8354
Journal
    • NCID AN0020151X
    • ISSN 0385-5961
    • 北海道大学農經論叢
    62, 129-139
File
Oaidate2019-04-25T03:18:25Z