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Title
  • Influencing Factors of Japanese Consumer Purchasing Decisions for Locally Produced Agricultural Products
Creator

Sajiki, Takahiro

Sawauchi, Daisuke

Masuda, Kiyotaka

Tokoro, Setsuo

Iwamoto, Hiroyuki

Nakatani, Tomoaki

Yamamoto, Yasutaka

Subject
  • Other locally produced agricultural products
  • Other Japanese consumer
  • Other logit model
  • NDC 610
Description
Other
  • We estimated a logit model to identify Japanese consumer characteristics that might indicate willingness to purchase locally produced vegetables. The results show important factors influencing consumer purchasing decisions for locally produced vegetables are: consumer concerns about origin of produce; consumer image of healthfulness, safeness and expensiveness of locally produced vegetables; consumers having ever heard the 'local consumption of local produce' slogan; and consumers often buying locally produced agricultural products. The results also show some demographic characteristics such as age and gender are important factors influencing consumer purchasing decisions for locally produced vegetables.
PublisherResearch Faculty of Agriculture, Hokkaido University
Date Issued 2009-02
Languageeng
NIItypedepartmental bulletin paper
VersiontypeVoR
Identifier URI http://hdl.handle.net/2115/35627
Journal
    • ISSN 1345-6601
    • Journal of the Research Faculty of Agriculture, Hokkaido University
    73(1), 1-8
File
Oaidate2019-04-25T01:53:58Z