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Title
  • en Influencing Factors of Japanese Consumer Purchasing Decisions for Locally Produced Agricultural Products
Creator
    • en Sajiki, Takahiro
    • en Sawauchi, Daisuke
    • en Masuda, Kiyotaka
    • en Tokoro, Setsuo
    • en Iwamoto, Hiroyuki
    • en Nakatani, Tomoaki
Accessrights open access
Subject
  • Other en locally produced agricultural products
  • Other en Japanese consumer
  • Other en logit model
  • NDC 610
Description
  • Abstract en We estimated a logit model to identify Japanese consumer characteristics that might indicate willingness to purchase locally produced vegetables. The results show important factors influencing consumer purchasing decisions for locally produced vegetables are: consumer concerns about origin of produce; consumer image of healthfulness, safeness and expensiveness of locally produced vegetables; consumers having ever heard the 'local consumption of local produce' slogan; and consumers often buying locally produced agricultural products. The results also show some demographic characteristics such as age and gender are important factors influencing consumer purchasing decisions for locally produced vegetables.
Publisher en Research Faculty of Agriculture, Hokkaido University
Date
    Issued2009-02
Language
  • eng
Resource Type departmental bulletin paper
Version Type VoR
Identifier HDL http://hdl.handle.net/2115/35627
Journal
    • PISSN 1345-6601
      • en Journal of the Research Faculty of Agriculture, Hokkaido University ja 北海道大学大学院農学研究院紀要
      • Volume Number73 Issue Number1 Page Start1 Page End8
File
Oaidate 2023-07-26