Title |
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en
Influencing Factors of Japanese Consumer Purchasing Decisions for Locally Produced Agricultural Products
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Creator |
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Accessrights |
open access |
Subject |
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Other
en
locally produced agricultural products
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Other
en
Japanese consumer
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Other
en
logit model
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NDC
610
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Description |
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Abstract
en
We estimated a logit model to identify Japanese consumer characteristics that might indicate willingness to purchase locally produced vegetables. The results show important factors influencing consumer purchasing decisions for locally produced vegetables are: consumer concerns about origin of produce; consumer image of healthfulness, safeness and expensiveness of locally produced vegetables; consumers having ever heard the 'local consumption of local produce' slogan; and consumers often buying locally produced agricultural products. The results also show some demographic characteristics such as age and gender are important factors influencing consumer purchasing decisions for locally produced vegetables.
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Publisher |
en
Research Faculty of Agriculture, Hokkaido University
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Date |
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Language |
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Resource Type |
departmental bulletin paper |
Version Type |
VoR |
Identifier |
HDL
http://hdl.handle.net/2115/35627
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Journal |
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-
en
Journal of the Research Faculty of Agriculture, Hokkaido University
ja
北海道大学大学院農学研究院紀要
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Volume Number73
Issue Number1
Page Start1
Page End8
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File |
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Oaidate |
2023-07-26 |